Why Crossroads

Why I Said “Yes” To Crossroads – A Personal Perspective

Marketing. Why Crossroads? Why an intimate Care Home setting as opposed to continuing my vocation in the larger Retirement Communities?

When asked by Bonnie and Tom Fatato to consider representing them in marketing Crossroads Adult Care Homes, my process in reaching a “Yes” response, was easy. I have to love what I represent.

For many years, I held the position of Executive Director for one of our largest and most highly regarded Tucson Senior communities, Broadway Proper Retirement Community. You see, I have always loved Senior Citizens. After eight years of close interaction with well over 200 Residents on a day to day basis, I have concluded that our Senior population is literally the most valuable, untapped wisdom based/intellectual resource in our country.